I’m Idan Herson, a motion designer and video artist working with brands, agencies, and artists around the world.

My work sits somewhere between precision and instinct. I care about clean execution, but just as much about feeling, the small details that make something land, not just look good.

I move between commercial projects, UI animation, and more experimental pieces, often using new tools and technologies as part of the process. Not for the sake of it, but to push ideas a bit further.

At the core, I’m interested in that balance: structure and emotion, clarity and depth. Making visuals that hold attention, and stay with you a moment longer.